I had the distinct privilege to be included in the mTech Conference on marketing technology with an amazing array of leaders in this field. Each presenter had 60 seconds to discuss their important thoughts on marketing technology and the topics that surround it. It was presented on the web and you can download and MP3 file or read the transcript from their site. You can also search #mtech in the Twitter feed to get an abridged version of important points.
I highly recommend reviewing the transcript or putting the file on your iPod to hear amazing and wonderfully succinct discussions about this amazing convergence that we are all a part of. Several years ago the term “marketing technologist” was not well known. Now, it’s not just social networking that makes us valuable additions to executive management teams.
The importance of our positions is being driven by the need to craft more engaging and complete consumer engagement strategies. People are smart and they have very little time in the day to engage with your brand. Leveraging existing and emerging technologies to enhance this engagement is on every smart CEO’s must do list and we are the people to make that happen.
Who knew that my passion for the creative and the technical would lead me to this crossroads but I’m more grateful than ever that I get to combine two great loves into one job. I have often mentioned to people that I could not design a better career for myself than the one I have now. However, we can never forget that the real proof is in the pudding. If you aren’t personally good at metrics then get someone on your team who is. Collectively we have to prove how our time and money are returning value to our organizations.
I’m thrilled to have been a part of this micro conference – which by the way is a great concept – and am looking forward to implementing some of the ideas I heard!